Date: 23rd April 2014 at 5:18pm
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Although the Froch v Groves re-match is still several weeks away, the promotional campaign continues to gather momentum.

With the fight likely to be an 80,000 sell-out, George Groves has continued in his quest to get under Cark Froch?s skin as the fighters pitch up at various press conferences.

However, Groves has pointed out that the IBF and WBA super-middleweight champion doesn?t appear to be playing ball and has been conspicuous by his absence, sparking Groves to comment,

?He is not doing many appearances lately, we haven?t heard much from him, he?s sort of trying to hide away.?

It?s very spiteful I think of his promoter Eddie Hearn to send him to London for this fight. He already is in a fight he knows he can?t win, but he is also going to have to face a London crowd.?

Did Groves unsettle Froch so much last time around the champion prefers to keep out of the spotlight this time around, or is Froch just biding his time before joining in the verbal jousts?